GoodForm is a furniture and decorative arts design company that was founded in 1922 by renowned designer Gilbert Rohde. The company quickly gained recognition for its innovative and modern approach to furniture design, becoming a leading force in the mid-century modern movement.

Gilbert Rohde, born in 1894, was an American industrial designer and architect. He studied at the Art Students League in New York City and later attended the Parsons School of Design. Rohde's passion for design and his keen eye for aesthetics led him to establish GoodForm, which aimed to create functional yet visually appealing furniture for the modern home.

Under Rohde's leadership, GoodForm became known for its sleek and streamlined designs that embraced simplicity and functionality. The company focused on producing high-quality furniture that combined modern materials and manufacturing techniques with timeless design principles. GoodForm's pieces often featured clean lines, geometric shapes, and an emphasis on ergonomics.

One of GoodForm's most iconic designs is the "Z" chair, which was introduced in 1935. This chair exemplified Rohde's commitment to both form and function, with its ergonomic shape and comfortable seating. The "Z" chair quickly became a symbol of modern design and was widely celebrated for its innovative use of materials and its ability to adapt to various interior styles.

In addition to furniture design, GoodForm also expanded its offerings to include decorative arts such as lighting fixtures, clocks, and accessories. The company collaborated with talented artisans and craftsmen to create unique and visually striking pieces that complemented its furniture designs.

GoodForm's influence on the furniture and decorative arts industry cannot be overstated. The company's commitment to modern design principles and its focus on creating functional yet beautiful pieces resonated with consumers and designers alike. GoodForm's designs continue to be sought after by collectors and enthusiasts, and the company's legacy lives on as a testament to the enduring power of mid-century modern design.